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Beth L. Fossen

Beth L. Fossen

is an empirical modeler, and her primary research areas include advertising, online word-of-mouth, social media, and political marketing. Her research has been published in Marketing Science, Customer Needs and Solutions, and Journal of the Association for Consumer Research. Beth joined the Marketing Department at the Kelley School of Business in July 2016. She earned her Ph.D. in Marketing at Emory University.


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